If I was lucky enough to own my own brand one of the first things I'd do would be to hire a fantastic stylist and photographer to take some lifestlye images. Like these ones from the
HK Living spring collection shot by Finnish photographer
Paulina Arcklin. I mean, how great?!
Not sure where to start - the exposed brick wall painted white? The fab throw and rugs? The vintage bar stools? The wooden stool with the orange seat?! What about you?
Happy Swedish national day! We're off to the beach :)